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The Bass Group prides itself in its family owned, privately-held business serving the direct mail and staffed event industry since 1994. Based in Waco, Texas, Bass Marketing started as a small company with a big vision as Jimmy Bass operated out of his home until gaining market share in the automotive industry.
Building a customer base one dealership at a time, Jimmy earned the trust and respect of dealerships all over the United States. After years of steady growth, Jimmy has earned the reputation for producing results, receiving invitations to speak to numerous "20 Groups" to tell them about how Bass Marketing’s strategies and campaigns will help transform their dealership.
In 2005, Jimmy began to expand the company with a bold vision for bringing results and integrity to the automotive promotions industry. Today, the Bass Group is the leading provider of direct mail and staffed event promotions, and is even now exponentially growing in its depth and diversification.
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